Privacy, technology, organisations, branding, and positive sexuality may seem like separate worlds. But they are increasingly circling around the same human concerns: trust, autonomy, boundaries, dignity, and the systems that shape our lives.
Professor Richard M. Ryan, co-creator of Self-Determination Theory, recognised a meaningful resonance between the four pillars of Adonelle Touch and the psychological needs central to human motivation and wellbeing.
In a world of urgency, manipulation, and conversion tactics, trust has become a felt experience, not just a brand message. Pressure can create short-term action, but trust builds long-term preference, loyalty, and reputation.
May brought a new level of visibility for Adonelle, including the public launch of Adonelle Journal, a strong endorsement from the Center for Positive Sexuality, WorldCat discovery, ongoing Conversation Copies, and Baltic Pride sharing our reflection.
A reflection on Baltic Pride, visibility, shame, and why silence does not protect children, communities, or culture. It protects the conditions where hate can grow.
A practical look at how brands create trust or friction through the way people experience their messaging, customer journeys, support, pricing, and choices.
Adonelle Touch is becoming easier to discover through libraries and reading platforms, including Bibliotheca, OverDrive, Perlego, and WorldCat, alongside academic and national library collections in Estonia.
Reflections from presenting the Adonelle Touch framework at the Center for Positive Sexuality’s Monthly Lecture Series, and why bringing positive sexuality into organisational life matters.
April brought new conversations around Adonelle Touch, including talks, reviews, international engagement, growing distribution, and continued development of the Adonelle ecosystem.
Sex-positivity in business is not about explicit content. It is a values-based lens for building trust through inclusivity, consent, openness, empowerment, and human experience.
A thoughtful review of Adonelle Touch opened useful questions about sex-positive values, cultural change, and how the framework can continue to develop with more precision.
The origin story behind Adonelle Touch: how a sudden question about sex-positive values in business grew into a framework, a book, and a wider conversation about trust, leadership, branding, and culture.
Field Notes
The first quarter of 2026 was shaped by the publication of Adonelle Touch, the Tartu book launch, early media visibility, and the beginning of wider conversations around the framework.
Field Notes
Conversation Copies of Adonelle Touch are being shared with researchers, educators, leaders, and other thoughtful readers to bring the book’s ideas into wider professional, academic, and public dialogue.
Field Notes
Reflections from speaking at Visionest Institute Connect Leaders Club in Tallinn about trust, boundaries, autonomy, openness, and the human foundations of leadership.
Field Notes
A Field Note from the Adonelle Touch book launch in Tartu, where we explored how relational ethics can help organisations build deeper trust with employees and customers.
Field Notes
Adonelle Touch is officially published, opening a wider conversation about how sex-positive values can shape leadership, branding, organisational culture, and trust.