Adonelle Touch Book Launch in Tartu
Thank you to everyone who joined the Adonelle Touch book launch in Tartu on 21 March 2026.
The event took place at the University Café, a fitting setting for a conversation about ideas, relationships, trust, and organisational life. It was a pleasure to share the thinking behind the book and to discuss how relational ethics can help organisations build deeper trust with people, both internally with employees and externally with customers.
One thought that resonated strongly in the discussion was this:
Many organisational challenges are surprisingly similar to the challenges we encounter in human relationships.
Questions of trust, boundaries, mutual respect, openness, autonomy, and honest communication do not disappear when we move from personal relationships into organisations. They simply take new forms.
This is one of the central ideas behind Adonelle Touch. The book asks what might happen if the values that support healthy relationships could also shape how companies lead, communicate, design experiences, and build brands people trust.
The discussion in Tartu brought that idea into the room in a very real way. I am grateful to everyone who came, asked questions, shared reflections, and contributed to the conversation.
Moments from the Adonelle Touch book launch in Tartu on 21 March 2026.
Special thanks to Dr. Monika Mets for moderating the discussion with care and clarity, and to Eliia Laats, who helped organise the event and bring it to life.
The launch marked an important moment for the book, but also for the wider work around Adonelle. It was not only a celebration of publication. It was a first public conversation about how these ideas can travel into leadership, culture, branding, and everyday organisational practice.
For more about the book, visit Adonelle Touch book page.
