Adonelle: Q1 2026 Recap
The first quarter of 2026 has been an important one for Adonelle. While the wider work around Adonelle has already been live and active for some time, Q1 was clearly shaped by one central milestone: the publication of Adonelle Touch: How Sex-Positive Values Create Brands and Businesses People Trust and the first real public response to it.
A great deal of January and February went into getting the book published, and on 21 February it officially went live. Since then, it has steadily started finding its readers. The book is now being read and reviewed by people across academia, business, positive sexuality, and other adjacent fields, including researchers, practitioners, leaders, and other thoughtful readers. It has already sparked many interesting conversations, and I look forward to sharing more of those reflections and responses over time.
Media and early visibility
During the quarter, Adonelle Touch was also noticed in the media. It was featured in Visionest Director Journal and in Saarte Hääl newspaper, helping bring the book and its ideas into wider public view.
Talks and events
A major highlight of Q1 was the book launch event on 21 March at University Café in Tartu.
It was a real pleasure to share the ideas behind the book and discuss how the values of relationship ethics can help organisations build deeper trust with both employees and customers. One thought that especially stayed with me from that discussion was this: many organisational challenges are surprisingly similar to those found in human relationships. Questions of trust, boundaries, mutual respect, and honest communication do not disappear when we move into business or institutional settings. They remain central there as well.
The event was organised by my loving partner and Adonelle co-creator Eliia Laats and moderated by Dr. Monika Mets, and I am deeply grateful to both of them for helping create such a meaningful and thoughtful afternoon.
A few days later, I also presented at the Visionest Institute Leaders Club event.
One thing that stood out to me throughout that event, also in the talks of other speakers, was the recurring importance of humanity in leadership. That feels especially relevant now. The more I see discussion around AI, automation, and efficiency, the more important it seems to strengthen the human foundations of organisational culture. In that sense, the Adonelle perspective feels increasingly timely.
Distribution and platforms
Another major theme of March was expanding the book’s distribution.
The paperback and hardcover editions are currently available exclusively through Amazon globally, while the ebook has already become available across multiple other platforms. By the end of March, it had reached channels including Apple Books, Barnes & Noble, Kobo, Perlego, Bookmate, and Odilo, with a fuller list available on the Adonelle Touch book page.
The book has also become accessible through global library systems via Bibliotheca and OverDrive, helping make it available in libraries worldwide.
The physical book has already entered the collections of several Estonian academic and national institutions, including TalTech Library, Tallinn University Library, University of Tartu Library, EBS Library, and the National Library of Estonia. That has felt especially meaningful.
Website and publishing progress
There are also many ongoing plans around Adonelle’s own channels. Over the coming months, more ideas, concepts, and applications from the book will be made available through Adonelle’s own platforms. The aim is to make the core ideas of the book more accessible, so they can reach and resonate with a wider range of people.
This is only the beginning of a larger body of work, and one of the priorities ahead is to make the ideas available in different formats and contexts.
What’s next
The overall reception so far has been very encouraging. I have received a lot of positive feedback, and the idea itself has felt increasingly validated as something timely and needed. The book has been well received, it has sparked many thoughtful conversations, and there are already more invitations to speak and present the ideas further.
Q1 was, in many ways, the quarter of bringing the book into the world. The next phase is about continuing the conversation, widening access, and building further momentum around the ideas.
If you have already read the book, engaged with the ideas, invited me to speak, written about it, or supported the journey in any other way, thank you! If the ideas behind Adonelle Touch speak to your own work or curiosity, I would be very glad to connect. Whether you are part of the academic world, the consulting community, or another field where these themes matter, I welcome conversations, collaborations, and new ways of bringing the ideas further. This is still only the beginning.
